Privacy Policy

Waterform Pools ("Company," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and your rights with respect to that information when you visit our website or contact us about our services.

1. Information We Collect

Information You Provide

When you submit our contact form or communicate with us directly, we may collect:

• Name
• Email address
• Phone number
• Project type, desired timeline, and details about your property or vision
• Any other information you choose to include in your message

Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies and analytics tools, including:

• IP address and general geographic location
• Browser type and version
• Pages visited, time spent on pages, and referring URL
• Device type and operating system

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide requested information about our services
• Schedule consultations and communicate about your project
• Send administrative communications such as follow-ups or project updates
• Improve and optimize our website and user experience
• Analyze website traffic and usage patterns
• Comply with applicable laws and legal obligations

We do not use your information for unsolicited marketing communications without your consent.

3. How We Share Your Information

We do not sell or rent your personal information to third parties. We may share your information in the following limited circumstances:

• Service Providers: We use trusted third-party service providers (such as email delivery and analytics platforms) to operate our website and communicate with you. These providers are contractually obligated to protect your information and use it only for the purposes we specify.
• Legal Requirements: We may disclose your information if required to do so by law, court order, or governmental authority, or to protect the rights, property, or safety of Waterform Pools, our clients, or others.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or use of your personal information.

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience and collect usage data. Specifically, we use:

• Google Analytics (G-RCMMDPTE6Q): We use Google Analytics to understand how visitors interact with our site. Google Analytics collects anonymized data including page views, session duration, and traffic sources. You can opt out of Google Analytics by installing the Google Analytics opt-out browser add-on.
• Essential Cookies: Certain cookies are necessary for our website to function properly. These cannot be disabled.

You can control cookie settings through your browser preferences. Please note that disabling certain cookies may affect the functionality of our website.

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, to conduct our business, or as required by applicable law. Contact form submissions and related correspondence are retained for a minimum of three years. You may request deletion of your information at any time by contacting us.

6. Your Rights

Depending on your location, you may have the following rights with respect to your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal information, subject to applicable legal obligations.
• Opt-Out: Opt out of any marketing communications at any time.

To exercise any of these rights, please contact us at the information below.

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

9. Children's Privacy

Our website is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal information, please contact us and we will take steps to remove that information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the effective date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

Waterform Pools
1730 E Northern Ave, Suite 118
Phoenix, AZ 85020
info@waterformpools.com